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When to Use Which User-Experience Research Methods

Methods & Setup /
Source
Nielsen Norman Group
To better understand when to use which user research method, Christian introduced a framework along 3 dimensions: 1) Attitudinal vs. Behavioral, 2) Qualitative vs. Quantitative and 3) Context of Use. Although published back in 2014, this model is still used today by UX Researchers ... Read full article

Ethnography is Product Management (Podcast)

Ethnography, Methods & Setup /
Source
Other
Lydia Timlin-Broussard shares a lot of practical tips on how to perform ethnographic research in this 45-minute-podcast. She talks a.o. about the difference in need research and usability testing, about constructing your interview, taking the time to connect and the importance of making sure your team is prepared and safe ... Read full article

What is a research framework and why do we need one?

Research Scope /
Source
UX Collective
A research framework helps your organisation in structuring and prioritizing research efforts. Matthew Godfrey explains why and how they adopted the Research Funnel framework introduced by Emma Boulton ... Read full article

Top UX research conferences to attend in 2020

Source
UX Collective

Ethical Maturity in User Research

Legal & Ethics /
Source
Nielsen Norman Group
Maria Rosala explains why every person involved in research should have a good understanding of research ethics. She defines Research ethics as the careful consideration of the rights, well-being, and dignity of people involved in research activities ... Read full article

Is Fear a Factor? A metric to help you assess your organization’s ability to learn

Positioning & Maturity /
Source
Medium
"For what percentage of people in your organization is it safe to say 'I don’t know' in front absolutely anyone else about any topic?" Erika Hall introduces the continuous learning quotient or CLQ. The lower this metric, the higher the probability that your organization is making decisions based on false premisses ... Read full article

Post-Conference Survey Results from #UXRConf 2019

Source
Medium

Meeting the Demand for User Insights: Lessons Learned from UX Leaders

Source
Other
Answerlab organised a panel discussion with researchers from Airbnb, LinkedIn, Charles Schwab, Google to learn what the expectations are for 2020. Issues discussed a.o.:
  • The role of tactical and strategic research
  • The difficulty of aggregating and synthesizing data into insights
  • Stakeholder management to ensure action is taken
  • The importance of the brand and the ... Read full article

The Hypothesis Prioritization Canvas

Research Scope /
Source
Other
The Hypothesis Prioritization Canvas helps you to set priorities for research ... Read full article

How user research has always driven product decision making

Ethnography, Methods & Setup /
Source
Other
Do you think that using ethnographic research in product development is a new development? Think again, and read about this striking example where a researcher observed newspaper readers back in 1928 ... Read full article
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