Doing Analysis with Grounded Theory: A Data-Driven Approach for Qualitative Research

Doing Analysis with Grounded Theory: A Data-Driven Approach for Qualitative Research

50 users. 75 hours of recorded interviews. 1250 pages of transcripts. Sometimes a post note analysis just doesn’t cut it. When shifting through tons of complex data, grounded theory methods can be a helpful tool to systematically organize and make sense of it. Rachel Carmen Ceasar will introduce you to a powerful analytical method for Read

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Winning Hearts & Budget for Qual Research (in Quant-Minded Orgs)

Winning Hearts & Budget for Qual Research (in Quant-Minded Orgs)

Hear strategies for driving impact and visibility of qual research across your org. Learn how you can develop influence and advocacy across stakeholders to build momentum. See how to apply tried-and-true best practices to your team, via real-world examples and cases. Meet the speakers: Leah Kaufman (Senior UXR Manager, Lenovo), Dan Schantz (UX Research Manager Read

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Design Research 2020

Design Research 2020

A three-day event dedicated to design research – from planning and conducting, to analysis and use. This event includes a one-day workshop program and two-day presentation program, and you can purchase tickets for one or

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Measuring User Happiness 4-week plan

Measuring User Happiness 4-week plan

Tomer Sharon, world-renown user research through leader and author of Validating Product Ideas and It’s Our Research, is offering a 1st-of-its-kind 4-week Telegram plan for Measuring User Happiness, which is now open for registration. This 4-week, 20-day Telegram program includes daily lessons to encourage you to create better products by changing how you measure success Read

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Preventing cognitive biases from creeping into your design and user research

Preventing cognitive biases from creeping into your design and user research

What we’ll do Generally, people go into tests with good intentions of gathering accurate, pristine information, so how does all this bias creep in? It’s pretty common to have several psychological biases working against you that can cloud the data-gathering agenda and bias interpretation of information and results. This talk will focus on surfacing some Read

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