It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects
Author:
Published: 2012
Format: Paperback
Page Count: 288
Goodreads Rating: 4.15
It s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders.…

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