Ignite Your Research Mojo: How you can make user research impactful and transform your company

Author: Dilip ChetanPublished: February 9, 2018Format: PaperbackPage Count: 242 pagesWhy do so many companies’ research projects fail? And why do even the best corporations sometimes struggle to make good use of their research data? Strangely enough, no text on user research has tackled these questions—until now. Ignite Your Research Mojo is the first book designed expressly to focus on the factors that can spell success or failure when researching end user needs and behaviors. It was written for professionals of all experience levels seeking to

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