It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects

Author: Tomer SharonPublished: 2012Format: PaperbackPage Count: 288Goodreads Rating: 4.15It s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with

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Validating Product Ideas: Through Lean User Research

Author: Tomer SharonPublished: 9/1/2016Format: PaperbackGoodreads Rating: 4.13Want to know what your users are thinking? If you're a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible

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