Doing Analysis with Grounded Theory: A Data-Driven Approach for Qualitative Research

Doing Analysis with Grounded Theory: A Data-Driven Approach for Qualitative Research

50 users. 75 hours of recorded interviews. 1250 pages of transcripts. Sometimes a post note analysis just doesn’t cut it. When shifting through tons of complex data, grounded theory methods can be a helpful tool to systematically organize and make sense of it. Rachel Carmen Ceasar will introduce you to a powerful analytical method for Read

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UX Research: Practical Techniques for Designing Better Products

Authors: Brad Nunnally, David FarkasPublished: 11/25/2016Format: PaperbackPage Count: 256Goodreads Rating: 3.81One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there's often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you'll learn a common language and set of tools to help you carry out research in

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