Meeting the Demand for User Insights: Lessons Learned from UX Leaders

Answerlab organised a panel discussion with researchers from Airbnb, LinkedIn, Charles Schwab, Google to learn what the expectations are for 2020. Issues discussed a.o.: The role of tactical and strategic research The difficulty of aggregating and synthesizing data into insights Stakeholder management to ensure action is taken The importance of the brand and the digital Read

Continue Reading
Winning Hearts & Budget for Qual Research (in Quant-Minded Orgs)

Winning Hearts & Budget for Qual Research (in Quant-Minded Orgs)

Hear strategies for driving impact and visibility of qual research across your org. Learn how you can develop influence and advocacy across stakeholders to build momentum. See how to apply tried-and-true best practices to your team, via real-world examples and cases. Meet the speakers: Leah Kaufman (Senior UXR Manager, Lenovo), Dan Schantz (UX Research Manager Read

Continue Reading

Just enough research

Author: Erika HallPublished: 9/10/2013Format: PaperbackPage Count: 154Series Number: 9Goodreads Rating: 4.13Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong. Good research is about asking more and better questions, and thinking critically about the answers. It’s something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time by reducing unknowns and making sure you're building the right thing, in

Continue Reading

Ignite Your Research Mojo: How you can make user research impactful and transform your company

Author: Dilip ChetanPublished: February 9, 2018Format: PaperbackPage Count: 242 pagesWhy do so many companies’ research projects fail? And why do even the best corporations sometimes struggle to make good use of their research data? Strangely enough, no text on user research has tackled these questions—until now. Ignite Your Research Mojo is the first book designed expressly to focus on the factors that can spell success or failure when researching end user needs and behaviors. It was written for professionals of all experience levels seeking to

Continue Reading

UX for Lean Startups- Faster, Smarter User Experience Research and Design

Author: Laura KleinPublished: 11/26/2018Format: PaperbackPage Count: 236Goodreads Rating: 4.08Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you'll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they'll truly love, and reduce the time it takes to get your product to market. No prior experience in UX

Continue Reading