Meeting the Demand for User Insights: Lessons Learned from UX Leaders

Answerlab organised a panel discussion with researchers from Airbnb, LinkedIn, Charles Schwab, Google to learn what the expectations are for 2020. Issues discussed a.o.: The role of tactical and strategic research The difficulty of aggregating and synthesizing data into insights Stakeholder management to ensure action is taken The importance of the brand and the digital Read

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It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects

Author: Tomer SharonPublished: 2012Format: PaperbackPage Count: 288Goodreads Rating: 4.15It s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with

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